The Cream that Never Was: Enlevez

So, is this a 0:30 second commercial spot, or a fourth grader PowerPoint Presentation? (Answer: You be the Judge!) This commercial doesn’t EVEN look like something I’d take serious. We have a commercial advertising a cream called Enlevez. (Umm, Enlevez?) The product is called “Enlevez” yet it’s pronounced “On La Vay”. That does that even sound like a skin healing cream; it sounds like left-over letters from yesterday’s Scrabble match. (I found a NEW WORD!) Shoot back to 0:06, the screen says, “Contains ‘Matrixyl® 3000’ and ‘Haloxyl®’”. I researched both products and realized that they are legitimate products that do the very SAME THING Enlevez CLAIMS to do. (I smell a Rip-Off, but WHERE IS IT???)

Did anybody notice that the product “Enlevez” itself is missing throughout the whole ad? (Umm, missing???) Fast-forward to 0:18 and you’ll hear the woman say, “Similar products retail for 150.00 dollars, while Enlevez is always the low price of 34.99.” (Umm, where is Enlevez?) Typically when you’re advertising something you show pictures of the product itself. All I see here is 10 to 15 pictures of random people doing different things. Some people are smiling, some are using “a cream”, and others don’t even know what’s going on.

SCAVENGER HUNT: First, “Google” the terms “does the Enlevez cream work” or type in www.enlevez.com; you’ll find that it LITERALLY yields NOTHING about the product and/or redirects you somewhere else. Next “YouTube” the same terms; you’ll find that it pulls up this commercial and video reviews on similar products, but NOT Enlevez . (See something wrong here???) If you think calling 1-855-ENLEVEZ will get you somewhere, YOU’RE WRONG! You’ll just receive the “Disconnected Number” message. (Thanks for playing, but GAME OVER!) To sum it all up, you CAN’T read reviews, you CAN’T view consumers using the product, and you CAN’T talk to the people selling the product. (Three strikes and you’re OUTTA HERE!!!) To me this only adds up to one thing, ENLEVEZ DOESN’T EXIST. With that being said, I’m asking that this commercial be BANNED from television FOR LIFE PLEASE!!!

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